BREAKING: Juul CEO steps down amid vaping controversy
Juul's CEO stepped down on Wednesday following backlash against the e-cigarette company's marketing practices and a wave of illnesses linked to vaping in recent weeks.
Kevin Burns will be replaced by K.C. Crosthwaite, an executive from Altria, which owns a major stake in Juul. Juul said it does not plan to fight the Trump administration's flavored e-cigarette ban and will suspend broadcast, print and digital advertising efforts in the U.S.
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Juul CEO Kevin Burns to step down, replaced by former Altria exec K.C. CrosthwaiteCrosthwaite will continue 'a broad review of the company's practices and policies to ensure alignment with its aim of responsible leadership within the industry,' Juul said in a press release.
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Juul CEO Kevin Burns is stepping down amid vaping warningsKevin Burns will be replaced K.C. Crosthwaite in a management shakeup that comes amid increasing scrutiny from officials after reports of a mysterious vaping-related lung illness.
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Juul CEO steps down amid intense company scrutinyJUST IN: Juul CEO steps down as the company announces it will pull all advertising in the U.S.
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Juul CEO to Step Down; Philip Morris and Altria End Talks to MergeJuul CEO Kevin Burns will step down and be replaced by Altria executive K.C. Crosthwaite. Juul said it needed to focus on regulatory matters and said it would not lobby against a proposed ban on e-cigarette flavors.
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Federal prosecutors in California reportedly open criminal probe of vaping company JuulThe probe by the U.S. attorney's office of the Northern District of California is in its early stages, the Journal reported, citing people familiar with the matter.
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