Juul pulls fruity flavors hours after Philip Morris says IQOS for adults - Business Insider

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Juul pulls fruity flavors hours after Philip Morris says IQOS for adults - Business Insider
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Juul halts US sales of its fruity-flavored vaping pods as regulators investigate it for marketing to minors — just hours after Philip Morris said its rival product targets adults

Juul Labs suspended US sales of its fruity-flavored e-cigarettes under mounting regulatory pressure to stop marketing them towards minors.Juul Labs halted all US sales of its fruity-flavored e-cigarette pods on Thursday under mounting regulatory pressure to stop marketing them towards minors.

"When it comes to the youth access issue, this is where we focus on good conversion practices and a very stringent focus on adult smokers," CEO Martin King said on the group's earnings call.Juul Labs halted all US sales of its fruity e-cigarette flavors on Thursday under mounting regulatory pressure to stop marketing them towards minors. Hours earlier, rival Philip Morris took pains to say IQOS — its alternative to conventional cigarettes — is targeted at adult smokers.

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