Seoul-based JYP Entertainment, which represents TWICE and other K-pop acts, has launched JYP 360°, a new subsidiary that will focus on fan engagement.
, who oversees TWICE and has been an instrumental force in introducing the group to U.S. and global audiences. Prior to that, he worked on the global music teams at Samsung and Korean tech company Naver.
Coincidentally, this past January -- long after Shin departed the company -- Naver invested over $320 million in HYBE Entertainment, the parent company of social media app Weverse, which K-pop stars use to connect with their fans. The massive deal, among others, only served to underscore the growing value of fan engagement platforms to investors.
SuperM & NCT Label Announces 'SM Talent Show' Auditions for English-Speaking K-Pop Hopefuls: Exclusive In addition to the launch of JYP Three Sixty, JYP Entertainment has been making a major push in the fan-engagement space as of late. Earlier this year, the company acquired a 23.3% stake in DearUBubble, a platform that allows fans to chat with their favorite artists via private messages.
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