Vice President Kamala Harris’ campaign has embraced social media trends and viral memes to engage with young voters.
Democratic presidential nominee Vice President Kamala Harris shakes hands with supporters during a campaign rally at Enmarket Arena in Savannah, Georgia on Thursday, August 29, 2024.campaign has embraced social media trends and viral memes to engage with young voters—a strategy that has propelled her campaign online and set an implicit contrast with the octogenarian she replaced on the ticket and her 78-year-old opponent.the color and font of the album cover.
for the Democratic National Convention in Chicago. At least one content creator spoke each night of the convention. Convention spokesperson Emily Soong said in a statement that content creators would “play a critical role in making sure more Americans than ever before can engage with our convention and hear the story of the Harris-Walz ticket.” According to a DNC official, this year’s DNC hosted the most content creators ever credentialed for a convention for either major political party.
According to the Harris campaign, the team is trying to reach young voters in three main ways: organizing on college campuses, meeting young people who aren’t affiliated with college campuses in spaces they tend to congregate in like concerts and bars, and using online platforms. The campaign’s goal is to connect with voters who may be hard to reach—and part of how they’re doing that is by jumping on and using viral trends to promote Harris’ platform.
While the campaign’s social media posts frequently use humor to engage young voters, they also often show the differences between what a Harris Administration would look like and what a Trump one would look like—for instance, a recentin 2022. The Trump campaign has been using social media to try to reach voters too—Trump has met with controversial internet celebrities including
Houston, the content creator from the D.C. area, is excited by what she’s seen from the Harris campaign so far but hopes they will spend more time talking about Harris’ policies in the online engagement heading into the fall. “People want policy, and they do want to talk about the details of things, right? Not everything can be sugar—you’re going to get a tummy ache,” Houston says.
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