Kanye West set a new livestream record on Apple Music, pulling in 5.4 million viewers for the second listening event for his upcoming album Donda on Thursday
listening event on July 23 and since then has been living at Mercedes-Benz Stadium while putting the finishing touches on, his 10th studio album. Between the two listening parties, West made considerable tweaks to the album, adding and removing features and entire songs, so it remains to be seen what the definitive version ofis expected to be released in the coming weeks.
The second event on Aug. 5 also pulled in $7 million in revenue from in-person merchandise sales, sources say. That number matches the revenue for the first drop from Yeezy x Gap, West’s new collaboration with the Gap, which former Gap CEO Mickey DrexlerThe upcoming project is filled with features from a plethora of artists including Jay-Z, Travis Scott, Kid Cudi, Playboi Carti, Baby Keem, Roddy Ricch, and Jay Electronica, among others.
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