Kanye West is expanding his sellout Yeezy Gap line by bringing on luxury fashion powerhouse brand Balenciaga
Gap announced Friday that the tieup, branded as"Yeezy Gap Engineered By Balenciaga," pairs Ye's creative vision with Balenciaga's creative director, Demna Gvasalia. Gvasalia is the 40-year-old Georgian designer who has been designing ready-to-wear clothing for Balenciaga for six years.
Gap first announced its 10-year deal with Ye for the Yeezy Gap brand in June 2020. The first piece from Yeezy Gap was a $200 jacket, which sold out instantly online when it launched last fall. A handful of subsequent launches from the brand, including more jackets and hoodies, also sold out instantly.
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