“Everyone knows I’m the king,” Kanye West said in an interview today with CNBC’s Closing Bell. “A king can’t live in someone else’s castle. A king has to make his own …
The multihyphenate’s lawyers sent a letter to Gap Inc today indicating he was terminating the partnership. According to
, seen by Reuters, Ye maintains that Gap breached the agreement by not selling Yeezy Gap-branded products at its brick-and-mortar retail locations and failing to open dedicated stores for the brand.“It was always a dream of mine to take the best product possible to the masses…We designed an entire collection and, actually, I wasn’t able to set the actual price that I wanted for this collection. And then they [Gap] took one of the shirts and sold it for $19. Didn’t price my stuff [how I wanted].
Indeed, the first product from the Yeezy Gap line – a blue puffer jacket – sold out within hours in June 2021. Later that year year, it was made available again. The price?“Sometimes I would talk to the head guys and it was like I was on mute or something,” West told CNBC. “Our agenda, it wasn’t aligned.”
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