Series such as 'Ultimate Beastmaster' and 'American Ninja Warrior' have been incredibly popular during the pandemic but are wildly divergent in their depiction of female athletes
Amateur sports competition shows are part intense athletics and part corny game show but usually tremendously entertaining., all featuring challenging obstacle courses, have proved to be popular, particularly during the pandemic, when sports were on hold.
Here’s why it matters. Popular culture has the power to amplify disparity or extinguish it, and TV shows perpetuate prejudice when they spread demeaning stereotypes. The more often these stereotypes appear, the more people feel their biases are justified.
Clearly, women and men are not physically the same. Men have superior upper-body strength, while women are able to process oxygen faster, giving them higher endurance. But TV shows don’t have time for endurance, they want to see swollen muscles and bulging neck veins. That’s why the obstacle courses on most of these shows are about power and speed, which favor men. One study determined that there is an average 10 percent to 12 percent performance gap between elite male and elite female athletes.
We have to be vigilant in how people are portrayed in popular culture if we want to fight inequities. This is not a call to cancel, but a challenge to do better because the stakes are higher than just entertainment — they are how we perceive and treat others. Professional wrestler and MMA fighter Ronda Rousey observed, "Once you give them the power to tell you you’re great, you’ve also given them the power to tell you you’re unworthy." Yeah, what she said.
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