Shoppers are more inclined to buy what excites them after months of being cooped up at home, the designers said.
One of the countless lessons that has been reinforced during the pandemic — perhaps forcibly — is that the big-brand route to success in the fashion industry isn’t the only one.
Weird English will debut with d-to-c basic essentials with cut-and-sew options to possibly follow. The name stemmed from an exchange with a friend, who told Jackson she was having trouble understanding him. He said, “I told her, ‘But I’m speaking English.’ And she said, ‘But it sounds weird,” adding that the name stuck partially because of the prevalence of how two people can have different perceptions of a shared conversation.
Offering pre-sales each season has also proven to be helpful in terms of building closer relationships with clients and defining what differentiates her designs. Hundley is considering selling a small amount via wholesale, which will still be a way people discover fashion, especially luxury fashion. “But definitely staying closer to the consumer directly is vital,” she said.
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