Kate Spade's top-selling product is currently a $348 pineapple handbag, as Americans flock to fun, whimsical products to soothe pandemic anxiety and spark joy
Kate Spade's top-selling product is currently a crossbody pineapple bag, according to Kate Space CEO Liz Fraser speaking on a call to investors yesterday,
According to Kate Spade CEO Liz Fraser, the brand's "Picnic Pineapple Crossbody" is currently its best-selling item, retailing at $348. The leading fruit-themed bag was first noted by New York Times reporter Sapna Maheshwari"We've got a best-selling bag right now, that's a pineapple, and it's $348 and she's happy to pay for that because it makes her happy," Fraser said on the call to investors.
"I think people are looking for a sense of freedom and tie-dye prints represent this feeling," Kimberly Swarth, CEO of the athleisure brand, Onzie, told Business Insider last month. "Tie-dye prints bring back a feeling from revolutionary 'hippy' free-form periods in history. Through these magical prints, people can radiate those feelings."
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