Celebrity stylist Kate Young is getting into the podcast game with PopSugar.
The stylist, with celebrity clients such as Sienna Miller, Margot Robbie, Selena Gomez and Sophie Turner, among many others, is teaming with PopSugar for the launch of a podcast underwritten by sole advertiser Sorel, a footwear brand also getting into the space for the first time. The project is titled “The Step” and will have Young sitting down with six notable women for weekly 30-minute discussions on the moment that led to their success.
“The idea is really inspiring,” Young said. “I can’t wait to talk to these powerful, interesting women about how they do what they do and what decision they made that led them to where they are now.” As for making this a partnership with Sorel, PopSugar’s chief revenue officer Geoff Schiller said it will bring the brand’s “unstoppable movement to life.” Natalie Hayes, Sorel’s vice president of global brand marketing, said the podcast is more of an avenue to “translate our brand values of supporting women…in an engaging way that fits in with her busy life.”
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