Political advertising data show Kathy Barnette has spent far less than her rivals on paid content on the platform.
Kathy Barnette has quietly built a robust organic social media operation as her more prominent rivals for Pennsylvania's Republican Senate nomination on Tuesday have plowed huge sums into digital ads, data reviewed by Axios show.In what's expected to be one of the most expensive Senate primaries in U.S. history, Barnette has pulled within striking distance of rivals — namely, celebrity doctor Mehmet Oz and financier David McCormick — who have far more resources at their disposal.
It's reflected in Facebook engagement numbers showing her steadily gaining traction against her competition.It shows average weekly engagement on Facebook posts for Barnette, Oz and McCormick, the three front-runners.
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