Producer Tom Kirdahy thanks the Broadway community for their kindness and unending love after losing his husband, playwright Terrence McNally, to COVID-19 complications earlier this year | VarietyBroadway presented by CityNational
and Matthew López , noted that “Tina’s” producers had made efforts to diversify the audience, but that their attempts didn’t yield results. Part of the problem, Hall argued, was that the theater industry has historically failed to reach out to people of color.All three playwrights are part of what moderator andeditor Gordon Cox dubbed a new generation of talent that will play a vital role in reshaping Broadway when it reemerges from its coronavirus lockdown.
López suggested that COVID-19 could change things, in part because the virus is more dangerous for older people. He hoped that would lead producers to cater to younger consumers and customers they may have previously ignored. The other panelists were optimistic that the social justice movements that have swept the country in the wake of the killings of George Floyd, Breonna Taylor, and Ahmaud Arbery will put pressure on Broadway to rethink the stories it presents to the world.
He also stressed that Black audiences are not just interested in seeing so-called “Black plays” — that is, plays by, about and starring predominantly Black people. His mother, Harris noted, loves Liam Neeson movies like “Taken” and would rush out to see any Broadway play in which Neeson stars — but she’s not in a demographic that most Broadway marketers would think to reach out to.
“Legit! The Road Back to Broadway” also featured a panel with leading producers such as Alia Jones-Harvey , Tom Kirdahy , Kevin McCollum and Carmen Pavlovic discussing theaters’ efforts to reopen. Currently, Broadway is not scheduled to relight its marquees until 2021 and it’s unclear if people will feel safe returning until there is a vaccine for coronavirus.
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