The Tower is an e-commerce marketplace made up of four individual stores from media brands Elle, Bazaar, Town & Country and Esquire, featuring designer items.
, he became one of the most colorful and visible figures in the fashion industry, establishing close ties to designers and upscale brands and was most often the face of the business.
As for what his luxury retail contacts think of Hearst’s new venture, he said he doesn’t kiss and tell and insisted that it’s been a very hush-hush project, with only a “very, very tiny circle of individuals who are aware of this.” Hearst began dabbling with e-commerce in 2012 with the launch of ShopBazaar and most media companies have been diving deeper into retail over the past few years as traditional advertising revenues continue to tighten, a trend that was only exacerbated by the pandemic.
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