.KendallJenner is taking on a new role within the fashion industry with FWRD
. As Raissa Gerona, Chief Brand Officer of FWRD’s parent company, Revolve Group, put it in a release, “Kendall is the epitome of luxury fashion, and there isn’t a better fit for this position.”No stranger to eclecticism, she also has a distinctly So-Cal aesthetic, which is fitting considering FWRD is a Californian company. “I think right now, what’s exciting is that people are taking command of their own style and aesthetic, mixing fashion however they choose,” Jenner says.
, starting September 8. A particular focus will be championing emerging and independent designers, hoping to give them a boost while also keeping FWRD on the forefront of global trends. “I hope, in some small way, this is a chance to give more emerging creatives this kind of platform,” Jenner says. “I work with a tremendous amount of people who not only inspire my high fashion but also my day-to-day choices.
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