We don't mean to alarm you, but new KendrickLamar has arrived:
mixtape. What began with him longing to be positioned amongst rap greats such as Tupac and Biggie evolved into the rapper readjusting his dreams and reflecting upon his newfound responsibility as an artist as his fame skyrocketed.
The video, which currently is at almost 8 million views in less than 24 hours, opens with a quote that says “I am. All of us.” Lamar bounces against the blood red background, vibing with his lyrics and the song’s funky sampling. Suddenly, his face begins to morph into deepfakes of O.J. Simpson, Kanye West, Kobe Bryant, Will Smith, Jussie Smollett and Nipsey Hussle. The single art also features the disembodied hands of those figures placed against a black background.
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