Kenny Chesney marked 10-year anniversary of his Blue Chair Bay Rum business with limited-edition release of a specialty batch distilled in Virgin Islands.
"It had been a magical day with all my friends down there, just drifting and laughing, listening to music," he remembered. "As the sun set, I literally thought, ‘I wish I could bottle this up.’ Obviously, I drink a lot of rum. I live the life, I guess.
"So I wanted a rum that was made in the islands, that was made of natural ingredients, that was something you could drink all day. I figured why not? We started from square one, but that’s how you learn."Chesney has 32 No. 1 hits under his belt as a top country artist. Cheney's received 12 Country Music Association awards and was named entertainer of the year four times.
"What’s challenging is unlike a lot of people who have ‘their brand,’ Blue Chair Bay is wholly owned by me. We are an independent company, and we do everything," Chesney said. "I’ve got an amazing team of people who work with me. "But this isn’t somebody handing us a check, me showing up for the photo shoot and giving some interviews. Blue Chair Bay is me, and some days, sitting in meetings and talking about development — it’s a lot."Now celebrating 10 years in the business, Chesney's team sought out something special for his "No Shoes Nation" fans, and found 20 barrels of a special distilled rum from the Virgin Islands that had been aging for 16 years.
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