Kerby Jean-Raymond believes that the fashion industry will look very different in the next five years.
The designer of Pyer Moss and creative director of Reebok Studies discusses his"American, Also" series, taking back control of his brand — and how the fashion world needs to change.
More plainly, he said that the business of selling clothes is over and designers will have to sell experiences. He has the results to support his thesis: His business is up since drastically reducing his retail partnerships; his Reebok sneakers sell out within four minutes after launch, and the partners in July unveiled Reebok Studies, the division created to help new and young talents.
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