Keurig Canada agreed to pay a $3 million fine and must also change its packaging and marketing materials, according to the terms of a new settlement.
Cynthia Shanks, Keurig Canada’s senior director of communications and sustainability, told the Canadian Press that Keurig swapped the plastic used for its pods for one more commonly accepted at Canadian recycling centers three years ago, but admitted that they aren’t recycled everywhere.
“The agreement with the Competition Bureau of Canada will further enhance our communications, reminding consumers to verify whether K-Cup pods are accepted in their municipality’s recycling program and, if so, any additional steps that may be necessary to prepare the pods for recycling,” Shanks said.This also isn’t the first time Keurig’s K-Cups have brewed up trouble.
Still, you have to wonder how many of those little white pods will go on to terrorize the environment. The steps needed to make these pods recyclable will inevitably be ignored by office workers or at-home customers who have, for years, instinctively tossed these wasteful plastic cups into the trash. To put the issue into perspective, by 2014, enough K-Cups were sold to circle the globe 10.5 times, and most ended up in landfills.
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