Shoppers will now be able to get their hands on Rita Ora's spring collection in the revamped stores
The Southport and Birkenhead stores have both been revamped as part of Primark's investment in its UK store estate, as it celebrates 50 years on the Great British High Street this year. The shops' reopening come just in time for Rita Ora's spring collection to be in stock.
A key change for customers is the introduction of self-service checkouts in both stores. Meaning shoppers will be able to choose between paying for their purchases at either manned tills or self-service kiosks. Primark Southport, meanwhile, opened its doors in 2006, and covers 21,000 sq ft of retail space. Both Southport and Birkenhead stores are now also part of Primark’s Click and Collect trial, which will continue to be offered to customers from the designated desks in store.
"Less than a year after we extended our Liverpool store, these refits show how Primark is continuing to invest in this area and create better stores with better experiences for customers."
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