Researchers behind an influential model at the University of Washington are now projecting that the US death toll could reach nearly 300,000 by December 1 – but that can be changed if consistent mask-wearing occurs
For contact tracing to work, it has to be communicated properly to those who need it, organization saysFormer Director of the Centers for Disease Control and Prevention Dr. Tom Frieden. Alex Wong/Getty Imagesfor reducing the spread of Covid-19, but it has to be communicated properly to communities in order for it to work, according to the global health organization Vital Strategies, led by former US Centers for Disease Control and Prevention Director Dr. Tom Frieden.
“Focus group research revealed that while trust in national government is low, there is an opportunity to imbue trust with local communities by engaging people through local community members and community organizations in contact tracing efforts,” the toolkit says. There is a lack of trust in government, “primarily due to political and racial tensions, long-standing systemic health and, and social inequities facing ethnic minority groups,” but many of the focus group participants indicated that they trusted information from community health centers, primary doctors, local health departments and the CDC.
Messaging also has to be local. It has to be relatable to those who campaigns are trying to reach, and take language considerations into account.
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