A limited rollout of the world-famous chicken chain's new sandwich begins today.
. Other stalwarts weren’t as well positioned—like KFC—which must have suddenly realized its old school chicken patties wouldn’t cut it in this new world order.. And so KFC wasn’t going to roll over in this fight. It’s taken a while, but KFC finally announced that, starting today, it will be trying out a “larger, more premium chicken sandwich.”
“We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts and, let’s face it, ours wasn’t the one to beat,” Andrea Zahumensky, chief marketing officer for KFC U.S., admitted. “We knew an upgrade was necessary, so we painstakingly selected each ingredient to create a bigger, better and more premium sandwich than ever. I think we’ve unlocked a chicken sandwich that won’t just compete—it’ll win with fried chicken lovers everywhere.
From now until June 21, the new KFC Chicken Sandwich will get a limited test run in Orlando, Florida. The updated menu item—billed as featuring a 20 percent more meat—offers “a hand-breaded Extra Crispy chicken filet on a buttery brioche bun, the perfect portion of Colonel’s real mayo, topped with three thick, crinkle-cut pickles and can be enjoyed as spicy or classic.
“Our food innovation team set out to create our best chicken sandwich yet, and to find the perfect combination of ingredients to pair with our world-famous fried chicken,” Zahumensky continued. “They left no stone unturned. They tested pickles with eight variations of thickness and brines before we landed on our pickle.
The sandwich will sell for $3.99 a la carte or for $6.99 as part of a combo meal with a side and medium drink. In all, 15 Orlando area locations testing the new sandwich:
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