Weird flex, but OK.
, the lifestyle brand and editorial site she launched in April. This week, she's promoting it in a way she knows is sure to work: asking one of her ultra-famous sisters to pose nude.kneeling on a bed with all-white linens and wearing nothing but a throw blanket that leaves only a few body parts to the imagination. Her blonde hair is tousled in beach-ready waves, covering half of her face as they cascade down each side; clearly, the photo was taken before she dyed her hair alast week.
It's already very apparent that this advertising tactic worked: The post is quickly breaching 30,000 likes, a steep incline from the brand's average, and it's strewn with hundreds of comments like, "OH OK," and, "I’m in love with the Koko," as well as endless fire and queen emojis. The playlist, if you're curious, is a 51-song compilation full of ballads by Adele, Sam Smith, Brandy, Tony Braxton, and plenty of other R&B icons.
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