Kia is revolutionizing its EV charging services in both the UK and Europe through a strategic collaboration with &Charge, an inventive EV charging system that offers customers smart user engagement as well as rewards and added amenities.
Free EV charging is great, but it often doesn’t get maintained. A business probably goes into this thinking that offering free L2 charging will bring in rich EV owners who will come in and spend lots of money, and that often actually does happen. But, when the first big repair bill comes along, the business owner didn’t know who charged and who came in and spent money.
This presents a real Catch-22 for EV charging. Give it away for free, and it won’t seem like it’s making you money. Charge too much for it, and people won’t charge, so it’ll look like there’s no reason to keep it up and running. Charge the “just right” amount, where people use it and it covers repair costs, and it won’t look like it’s doing anything but breaking even, so it won’t look like it’s worth the hassle.
“As we expand our EV offering, it is important that the charging network offers the same accessibility and quality of experience that our customers have come to expect from our state-of-the-art EVs,” said Sjoerd Knipping, Vice President Marketing & Product for Kia Europe. “Collaboration with the ‘&Charge’ service platform can only strengthen our ability to meet this objective.”
Ordinarily, contributors can accrue one to five &Charge Kilometres for every picture they share. This community-sourced data is then utilized by charge point operators in order to authenticate issues and rapidly elevate the effectiveness and user experience of their charging stations.
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