When you're a working mom of three, your idea of a perfect Saturday isn't running to Target or Walmart to buy kids clothes. Shopping online is so much easier.
Going shopping for a working mom is exhausting. Imagine having to browse through endless piles and racks of children's clothes to find the right size , while keeping an eye on whiny, cranky kids. Seattle-based mompreneur Elise Worthy decided to remedy this with, a website that sells seasonal boxes of nearly new kids clothing for 70-90% less than retail. Founded in 2017, the startup announced today that it has raised $3.
The Founder and CEO decided to buy the place in June 2017 and brought the business online a couple of months later. The startup has A few months into founding her startup, Worthy applied and got accepted into Y Combinator . But by the time the batch had started, her business was getting quite a lot of traction, so she ultimately chose to turn them down, respectfully.
“The rise in value retail offline has been unable to be replicated online until now, due to the difficulties of making the business model work,” said Jason Stoffer, a partner at Maveron, in a statement. “Elise and the Kids on 45th team have been able to sell clothing at radically low price points by challenging some of the shopping behaviors that have been accepted as a given up until this point.
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