Netflix's new music reality competition series, starring Cardi B, Chance the Rapper and T.I., gives hip-hop the spotlight it deserves.
The ceremony for the 60th Grammy Awards is still two weeks away, but already music’s biggest TV night has made history.
For the producers of “Rhythm + Flow,” the desire to authentically document the often harsh realities of life that’s rooted in hip-hop and reflected in the music led them away from traditional television and to Netflix. The producers needed to rethink how to roll out an ambitious competition show on the streaming giant that single-handedly created binge-viewing culture. How do you create a Netflix showallowing viewers to simply click on the final episode’s coronation, thus spoiling the reality-TV buildup and revealing the winner?
Adding to the show’s cachet is a rich roster of hip-hop and R&B stars who were tapped to guide contestants. The late Nipsey Hussle is featured in the premiere, and there are appearances from Killer Mike, Fat Joe, Quavo, Anderson .Paak, Lupe Fiasco, Jadakiss, Ebro Darden, Big Boi, Miguel, Jhene Aiko, Tory Lanez, Ty Dolla Sign and DJ Khaled, among others.
“The music industry has changed so much,” said New York-based rapper Cakes Da Killa, who competed on the series. “When I started making music, Instagram wasn’t even a thing. I’d been approached to do other reality shows, but this show had a bigger heart. It was centralized on the art form and the craft of making music.”
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