KKW Fragrance is officially shutting down.
Kim Kardashian Is Setting Up For The Future Relaunch of Her Beauty BrandsWe’ve known that it was coming for a while, but it’s still always surprising when the end of an era finally arrives. KKW Fragrance is officially shutting down after nearly five years of pumping out thematic fragrance collections, first launching with the Crystal Gardenia scent back in 2017.
On Friday, April 1, the KKW Fragrance Instagram account posted a message from founder Kim Kardashian stating the intention to shut down the KKW Fragrance website with the promise of a future “new webstore where you can purchase from all beauty categories under one site.”back in July 2021 with a similarly worded and formatted Instagram post.
KKW Beauty officially shut down in August 2021, and the landing page of the existing KKW Beauty website still has a note that reads: “” Now that it’s been 10 months since the first website shut down, we hope that the subsequent closure of the KKW Fragrance website brings us one step closer to the new and improved Kim Kardashian beauty empire we’ve been promised.
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