The reality star says her changing beauty empire has nothing to do with her divorce from Kanye West.
While many speculated that the Skims founder wanted to distance herself from the “W” in KKW, it turns out that the name change doesn’t actuallyKardashian posed with Amanda Hirsch, the host of “Not Skinny But Not Fat,” ahead of Tuesday’s episode.“Everyone thinks like, ‘Oh my God, it’s just to get the ‘W’ off,'” she said in the interview.
In August 2021, KKW Beauty posted a statement that the company was “working on a new, more modern, elevated and sustainable brand.”in a statement about the rebrand earlier this month, with Kardashian posting:
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