The brand is debuting underwire bras with a bang.
In total, 50 women were selected to showcase the brand's commitment to designing ageless designs for women from all walks of life and cultural backgrounds. Included is a breast cancer survivor, a new mother, a mechanic, a beauty advisor, a legal apprentice and a CEO. , a few famous faces reflect on their evolving relationship with their bodies. "I used to want my name to be Tammy, and I wanted big boobs and hips," actor Juliette Lewis says.
Ultimately, there appears to be an emphasis on the way bras make each person feel, rather than the way it makes them look. In a refreshing take on body confidence, the Skims Bra Campaign links diverse women from four decades together to demonstrate a genuine support for women through their ever-changing daily roles.
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