Kim Kardashian West is selling a stake in her beauty brand for $200 million in a deal that values the TV reality star’s 3-year-old business at $1 billion.
FILE - This Sept. 10, 2019, file photo shows Kim Kardashian arriving to the Serena Williams fashion show during Fashion Week in New York. Kim Kardashian West is selling a stake in her beauty brand for $200 million, in a deal that values the TV reality star's three-year-old business at $1 billion. The buyer is Covergirl owner Coty Inc., which will get a 20% stake in KKW Beauty.
NEW YORK — Kim Kardashian West is selling a stake in her beauty brand for $200 million, in a deal that values the TV reality star’s three-year-old business at $1 billion. Coty’s brands, including Max Factor makeup and Sally Hansen nail polish, can’t compete with KKW Beauty’s reach. Max Factor, for example, has 585,000 Instagram followers. KKW Beauty has 4.4 million.
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