Klaviyo IPO: 5 things to know about the digital marketer trying to cut through the spam

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Klaviyo IPO: 5 things to know about the digital marketer trying to cut through the spam
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Klaviyo has filed to go public with hopes of helping online businesses better attract consumers in a sea of spam, unreliable data and privacy regulations.

As the backlog of software IPOs builds up, the digital marketing software-as-a-service platform Klaviyo has filed to go public, with hopes of helping online businesses better attract consumers in a sea of spam, unreliable data and privacy regulations.

Klaviyo’s debut would be the first software IPO in some time, Luria said, and that debut would follow a strong year financially for the company so far, including a recent turn toward profitability. The company this week set terms for its IPO, with plans to offer 19.2 million shares it hopes will price between $25 and $27 each, potentially raising up to $310.7 million with a valuation of as much as $6.8 billion.

Klaviyo wants to clean up the consumer-data mess Either way, Klaviyo suggests, businesses have a whole mess of data to sort through. That data, it said, is often difficult to decipher. “Combining our data layer and application layer into one vertically integrated platform allows our customers to rapidly segment their consumers, easily create highly-personalized experiences and automatically send messages customized to their unique brands,” the IPO filing says. “This integrated approach also means our customers do not have to pre-configure their data or manage complex integrations.

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