The team will debut The Sphere patch on Wednesday night when it takes the court at Madison Square Garden to battle the visiting Boston Celtics.
will feature its logo on the basketball team’s jersey patch this season after owner James Dolan was reportedly looking for $30 million a year from an outside sponsor.great fanfare last month with a concert by Irish rock band U2
The Knicks were one of four teams that didn’t have a corporate sponsorship patch on their jerseys last season.The Miami Heat and star player Bam Adebayo will feature the logo of Carnival Cruise Lines. Both the Heat and Carnival are owned by Micky Arison.The NBA began allowing teams to feature the logos of corporate sponsors on their jerseys at the start of the 2017-2018 regular season.
But the two entities parted ways before last season as their original deal expired. The Knicks were reportedly shopping for a corporate sponsor willing to pony up an estimated $30 million,Dolan reportedly wanted a deal on part with the $30 million per year that brokerage firm Webull was paying the rival Brooklyn Nets.
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