The collection is a hot topic for two reasons: eye-catching looks you can't forget and the multi-pronged issue of fast fashion.
, which is the brand's approach to sustainability, with focuses on materials, textile waste and extending product lifetimes — though it does not address workers.nearly 9% chunk of global greenhouse emissions
and the word is being thrown around everywhere, often without any clarity on what it really means. Though some brands have made a practice of adhering to firm, specific commitments; we often find a lack of numbers or measurable goals proving anything at all is sustainable. In that way, this collection doesn't measurably improve upon what's already going on in the mass apparel industry — it's simply a continuation of what's already happening.
Kardashian said she's taking this opportunity to talk to experts and create discussion. The jury is still out on what meaningful impact this partnership will have, if any.
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