Kraft Macaroni and Cheese is changing its name after 85 years
The household staple is now called Kraft Mac & Cheese, which is"meant to reflect the way fans organically talk about the brand," the company announced Wednesday. Packaging featuring the new name will hit shelves in August.Along with the shortened named, shoppers will notice the box receiving a subtle makeover that includes a refreshed logo, typography and single-hue blue that"amplifies the brand's most recognizable asset — the noodle smile." Its new look.
Goodles, for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fiber at a higher price. Banza and Annie's also make similar products that market themselves as more wholesome than Kraft's version.Kraft's mac & cheese affordability has also taken a hit recently. Dozens of its products got price hikes in recent months, including a 3.5% increase on a pack of EZ Mac and a 20% price hike for a 7.
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