cryptonews: Kraken has inked a global partnership with a Formula1 team — indicating that crypto firms are starting to return to sponsorship deals after a punishing crypto winter. 🔥
"We're excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients and businesses through our network and events."
"These are both iconic brands that have stood the test of time. We're excited to engage with both Kraken's and Williams Racing's global communities, showcasing the power and life-changing impact of crypto and Web3." At one point, 80% of F1 teams had at least one crypto sponsor. But a brutal bear market, coupled with a slew of bankruptcies, meant all of this started to change.
Alfa Romeo is parting ways with Vauld and Floki this year — and Red Bull's tie-up with Tezos ended last year.
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