More and more people are finding comfort in sweetness.
The ranking is especially good news for Krispy Kreme because brands that score high marks in the intimacy category also tend to enjoy greater revenue. Even though the brand saw anet revenue growing to $377.5 million in Q3, it still had plans to shutter more locations in 2023.
Despite some stores closing, the chain announced exciting plans to6254a4d1642c605c54bf1cab17d50f1eranks high for nostalgia is not a surprise as it is a trusted and deeply established brand. The chain began back in 1937, thus it's nearing its 90-year mark. It is older than McDonald's, Burger King, and many of the other legacy fast-food chains. While Krispy Kreme has had some issues with growth in the past, it appears to be clicking with consumers interested in a quick, sweet treat.
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