L’Oréal CEO Says a New Era Is Dawning for Beauty

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L’Oréal CEO Says a New Era Is Dawning for Beauty
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L’Oréal CEO Nicolas Hieronimus said a new era is dawning for the beauty industry. “In a world of polycrisis, we have delivered our best and most balanced growth since 1999, outperforming the market in all divisions, geographic zones and categories.”

“In a world of polycrisis, we have delivered our best and most balanced growth since 1999, outperforming the [beauty] market in all divisions, geographic zones and categories,” said Hieronimus. “We have reached historical levels of profitability.”’s largest category last year, with sales growing 10.1 percent and accounting for 40 percent of the group’s overall turnover. Makeup, representing 20 percent of company sales, continued its rebound, increasing 9.

“We take the decision of Kering to enter beauty as a very strong sign that beauty is definitely a category to invest in,” said Hieronimus. “It’s not an easy category, but we have new players. Hieronimus called beauty “an essential human need,” and said that even in times of recession there is an ongoing consumer demand for beauty products.

He addressed some people’s concerns about the risk of downtrading, especially in developed markets as inflation weighs on consumers’ wallets. L’Oréal this year will continue working to improve its gross margin, according to Hieronimus, who said the company will benefit from its 2022 price increases, mostly instigated in the second half.

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