Actor Alexandre Styker was building his budding beauty brand La Reine Capricieuse while filming “Jeanne du Barry,” the Cannes Film Festival’s opening night movie.
The story started when Styker revisited an old childhood cabin to find it had become a beehive over time. He was struck by the scent, and in an instant decided to revive the colony of wild black bees. Situated on a secluded estate in the mountains of the Vosges Natural Park, near the border of Switzerland, the bees feast on wild chestnut and hazelnut trees, as well as century-old apple, cherry and plum trees on the estate’s organic orchard.
At first Styker didn’t even imagine a beauty product. “My first instinct was to understand how to save the colony of wild black bees and revive this abandoned place,” he said. “The sweet smell of wax and warm honey mixed together were indeed a trigger for me. It was the smell and energy of life and I immediately knew that I had to step in.”
The name comes from the hive’s mercurial queen. “We were working with beekeepers, putting a new swarm of black bees into a hive, but the queen kept escaping. We had to catch her at least five times before she finally agreed to settle in her new, safe home. I screamed, ‘What a capricious queen!’ Since that day, we have renamed the domain after that phrase,” Styker said.
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