The initiative will also see masks donated to Food Banks Canada.
As many parts of Canada tentatively move into stage two of reopening, restaurants and bars are starting to be given the green light to reopen. And whilst we’re thrilled that patios will be coming back into our lives, there is undoubtedly some hesitation from consumers and workers alike in regards to safety – which is why Labatt Breweries has teamed up with Toronto-based fashion brand Pink Tartan to create 135,000 non-medical face masks to be donated to restaurants across Canada.
The face masks are part of reopening kits being distributed to Labatt’s restaurant partners as well as Food Banks Canada. Speaking with FASHION about the collaboration, Pink Tartan designer Kim Newport-Mimran, said, “When Labatt approached us, we loved their idea to partner on stylish face masks to support employees at bars, restaurants and Food Banks Canada. I wanted to do something that could be worn by anyone. I also wanted to define the partnership between Labatt and Pink Tartan – two iconic Canadian companies – and capture the strong, sense of Canadian pride that we all share.
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