Inside the new label launched by Range Media that prioritizes the long game for its artists -- and its managers
; PARTYNEXTDOOR boasts over 16 billion streams across platforms as an artist, writer and producer, according to Range; songwriter, producer and newly-minted label executive WondaGurl has over 10 billion streams, according to Range; and rapper Wale has over 3 billion streams, according to Range. Meanwhile, rapperGoing forward, Range Music will be looking to sign artists from Range Media’s existing management roster as well as those being managed outside the company.
“I never understood why young managers didn’t get pieces of the record deals when they were bringing artists to labels, that was always odd to me,” says Graham, who adds, “If we can become a home where managers can also be a part of those deals and get pieces of the masters, particularly when we're on Virgin, before we've upstreamed to Capitol, I think that's going to be very appealing to a lot of managers.
On the film and TV side, Range has already brought several soundtrack opportunities into Capitol, with hopes to “convert [those] in the next month or so,” says Graham. This cross-pollination approach also offers the company’s music clients potential on-screen opportunities, with Range Media managing partnerAmbulance
after Range connected him with the director. “That extends out to artists we hope to sign at this label that we don't manage,” says Minihan. “We want to provide opportunities for talent to break into film, and vice versa. It should be a two-way street, and we've already begun converting on that in real ways.”
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