Annual sales tradition promises big savings, no matter how you spell bargains. (via thknwco)
When skiers and snowboarders flock to the annual Labor Day weekend clearance sales this weekend at Christy Sports and Epic Mountain Gear, they will be continuingSniagrab was born that year after owner Jerry Gart wrote the word “bargains” on a breakfast napkin while on a business trip and then noticed what it spelled when flipped upside down. Sniagrab would soon become synonymous with big savings on ski gear.
“It was a big deal for the family,” recalled Ken Gart, whose father died in 1996. “When I was a young man, I was responsible to make sure we had the best stuff. It was all 40 percent off, minimum.” Eager customers would camp out overnight at the Gart Brothers Sports Castle on Broadway, built in 1970 and touted as the first big-box specialty retail store in America. Lines would form around the block, always attracting attention from newspapers and TV stations.
“My dad would be there early the next morning,” Gart said. “He would let the line grow and grow and grow, because it was kind of exciting, and then we would let people in, a limited number at a time. We would really work hard to make sure those first people got what they wanted. Even if we didn’t have it, we would find it for them to make sure they were thrilled, so they would go tell others and continue to build the reputation.
Because the Labor Day ski sales involve selling inventory left over from previous years to make room for this year’s lines, the quality of the sale from year to year can be dependent on how business went the previous year. Christy’s Powder Daze sales in 2020 were online-only because of the pandemic, and sales were strong last year when the event returned to an in-person experience. Christy Sports chief executive Matt Gold said skiers and riders will find plenty of discounted gear this year.
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