'Cross-generational, ferocious, and playful,' is how Lacoste's new creative design director, Pelagia Kolotouros, describes the crocodile.
, a trio Kolotouros considers “a good representation of what we want to put in the front row as we go forward.” Once she arrived back in Paris, Kolotouros gave us a call to discuss her theory of crocodiles, what she learned fromPELAGIA KOLOTOUROS: Testing, 1-2-3.KOLOTOUROS: Oh my god, it was amazing. It was really great. Were you able to come to the party?KOLOTOUROS: Jake. No, it was amazing. And it was great because I got to bond with the team. It was our first big event.
KOLOTOUROS: I don’t feel a lot of pressure because the brand has such a rich history. It’s not like coming into a new brand that’s starting to build its DNA, and I’ve been in those kinds of situations before.
KOLOTOUROS: Timeless, that’s a big thing for me. And cross-generational, ferocious, and playful. I love the paradox between ferocious and playful. I am always obsessed with taking opposites and bringing them together. I think I kind of learned that from Kanye, taking things that are completely opposite and then just mashing them up and trying to make sense out of them.
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