.LadyGaga's fashion provocation has done it again.
Could Be the First #1 Album Fueled by Jockstrap SalesChromatica
is released on May 29th. The Killers’ comeback album, originally slated for release that day, has been pushed back. Her only real commercial competition of any sorts: Diplo's fist country album. Though, Gaga seems to have an ace up her sleeve to help goose album sales: a certain segment of her fanbase’s love for jockstraps. Yes, the officialjockstrap is all part of the album's release strategy, alongside a corresponding hot pink thong, as well. Both pieces of clothing seem to have the Internet in an absolute tizzy.
You might remember a few years ago, the fashion industry was absolutely lit up by the idea of merch. No longer just cheap concert tees sold in suburban arena rotundas, musician-branded merchandise started toin levels of hype. Designers were collaborating on drops, and items were sold in traditional boutiques.
Gaga has always had the golden touch for fashion provocation, and that's finally extending to her merch. The humble jockstrap has existed since around 1891, but has always been a bit taboo and, outside of locker rooms, hardly a mainstream undergarment. Queer culture, however, has a long history of holding up the garment as a thing of sex appeal dating back to at least the days of
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