The Lakers unveiled a new sponsor for their jersey patches on Monday: Bibigo, a South Korean line of dumplings, sauces and frozen meals.
The five-year agreement is worth more than $100 million, according to people familiar with the deal but not authorized to disclose its terms publicly. NBA jersey patch deals have sold for an“The Lakers are the No. 1 team in sports,” said Wookho Kyeong, chief marketing officer of CJ CheilJedang, the parent company of Bibigo. “The Lakers are more than just a basketball team. The Lakers, globally, are a cultural icon, especially for young people.
That the Lakers are the team of Kobe Bryant, Magic Johnson and LeBron James helps. Tim Harris, the Lakers’ president of business operations, said the Bibigo deal was amplified by a recent change in NBA rules that allow teams to include their logos in overseas business deals. Before the change, Harris said, an English Premier League team could sell the rights to use its logo in a gym in Los Angeles, but an NBA team could not sell the rights to use its logo in a gym in London.
The Lakers have about 60 million followers on social media — via Facebook, Instagram, Twitter, Snapchat, YouTube and the Chinese site Weibo — the most of any NBA team, and more than the population of South Korea. Kyeong said that social media base was critical to the company’s plans to expand the
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Korean War soldier killed in 1950 buried after remains IDedWalter Smead was finally laid to rest Monday near his rural upstate New York hometown, seven decades after he was killed in the Korean War and months after his remains were officially accounted for with help from DNA analysis. Smead's niece Bonnie Wolff was thrilled so many people joined the family for the long-awaited day. Smead was buried with full military honors at Gerald B. H. Solomon Saratoga National Cemetery, not far from the remote Adirondack town of Hadley, where he grew up.
Weiterlesen »
Ateez Makes Korean Sales History With Their New AlbumAteez’s new EP sold more than half a million copies in South Korea in the first week it was available.
Weiterlesen »
This Startup Raised $100 Million To Turbocharge Women’s HealthWith Tia, Forbes Under 30 alums Carolyn Witte and Felicity Yost have combined software and clinics to target the most valuable customer in healthcare: women.
Weiterlesen »
Southeast Asia's Carousell is considering all growth options including IPO, CEO saysCarousell said last week it raised $100 million in fresh funds that valued the company at more than a billion dollars.
Weiterlesen »
An illustrated guide to making scallion pancakes and more for ChuseokCelebrate Korean Thanksgiving with all different kinds of jeon (Korean pancakes).
Weiterlesen »
Big Sound on a Low Budget: These Are the Best Wireless Headphones Under $100These wireless headphones pair easily to your devices, pack serious power and have price tags that will be music to your ears
Weiterlesen »