Why these games? Because it wants to highlight the reigning NBA champions, and because LeBron James and Steph Curry are good for business, writes MikeVorkunov.
are good for business. Sometimes you don’t have to overthink it. The league starts building its schedule by figuring out its opening week games and Christmas Day games first and it wants to have its highest-profile teams and stars involved.The Lakers-Nuggets game is a real doozy. It has everything. The NBA is not just serving up its biggest star and its reigning champ on a platter, but also is giving viewers what might be the spiciest rivalry going right now.
Denver coach Michael Malone has spent the past few months throwing barbs at the Lakers and L.A. coach Darvin Ham has fired back, and James has tweeted some cryptic stuff. This game was made for opening night and it has some real heat. Oh, not to mention, the league has to start selling Jokić more and this is a prime window to keep marketing him to the sports world.and Curry on opening night. Curry and the Warriors are usually good for TV ratings.
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