Will we ever escape the enduring ubiquity of fashion's favorite cult fragrance?
Everyone — and everything — smells like Santal 33. Or, rather, Santal 33 smells like everyone and everything. In 2015, The New York Times dubbed the cult scent, produced by Estée Lauder Companies-owned perfume brand Le Labo, "that perfume you smell everywhere," by which point it was already considered novel not to smell like the blend of sandalwood, cedarwood, cardamom, iris, violet and ambrox.
Over the course of its eight-years-and-counting lifespan, Santal has served as the ever-present scent for many sumptuous experiences: Edition Hotels stocks the stuff in rooms throughout the world, as does New Orleans' Pontchartrain Hotel and Pulitzer Amsterdam. Austin's Saint Cecilia no longer uses the scent in its rooms, but it did for a time. New York's PUBLIC Hotel spritzes Santal throughout its common areas, meaning the entire space pretty much reeks of the stuff.
When millennial society struggles to distance itself from the caricature of depressed shells of humanity attached to their phones, why cop out on a scent that's the aromatic equivalent? Why smell like a crowded basement bar in a hip hotel? Why mask your originality in banality?
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