The NBA superstar has earned more than $1 billion in his career, but that doesn’t mean he’s worth that much yet
through endorsements, memorabilia and appearances—a record for an active NBA player and $21 million more than Kevin Durant, the NBA’s off-the-court No. 2 for the same 12-month period. James’ biggest sponsor is Nike, which inked a lifetime endorsement agreement with him in 2016 that pays himJames has taken those millions in earnings and pumped them into a number of well-timed investments, high-end real estate and businesses of his own.
James and his childhood friend and business partner, Maverick Carter, formed the SpringHill Co. in 2020, after raising $100 million from backers including James’ investment advisor, Paul Wachter, founder of Main Street Advisors; financial services firm Guggenheim Partners; Elisabeth Murdoch’s production company, Sister; and the University of California’s UC Investments. The company set out on an unapologetic mission to “empower greatness.
SpringHill is named for the apartment complex in Akron, Ohio, where he and his mother finally found stability after living with an assortment of family members, friends and neighbors.
The third business, Uninterrupted, gives athletes a platform to directly reach consumers through social and traditional media, podcasts, in-person events and merchandise. It produces the HBO talk show, which features celebrities chatting in barbershops around the country. It also sells custom apparel, such as a line of hoodies designed by soccer star Megan Rapinoe to commemorate Pride Month.
James acquired a minority stake in the English Premier League team in 2011 when his sports marketing group, LRMR, entered into a partnership with Fenway Sports Group in a deal brokered by Wachter. This year, Wachter, James and Carter exchanged their stake in the soccer club for part ownership of FSG. The transaction was part of a larger deal in which RedBird Capital Partners reportedly paid $750 million for a roughly 10% stake in the group.
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