A new ticketing partner has been agreed for the first direct arena in Leeds.
Live entertainment and sports ticketing firm AXS is taking over the responsibility from current partner Ticketmaster as part of a wider new partnership with venue management company ASM Global which operates the first direct arena. A spokesperson said the change will “streamline the ticket-buying process for customers”. General Manager for first direct arena, Martin McInulty said: “We’re very excited to be working with AXS as our new ticketing partner.
AXS's easy-to-use platform will make buying tickets a breeze for our fans, so we look forward to partnering with them on the exciting calendar of events we have coming up.” The transition to AXS at first direct arena, follows similar transitions at York Barbican, Connexin Live Hull and Whitley Bay Playhouse. 'We are thrilled to continue our work with ASM, and welcome another esteemed venue to AXS,' says Managing Director for AXS UK, Chris Lipscomb.
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