The music star and designer, who was honored last year by the CFDA with its Fashion Icon Award, joins Anya Taylor-Joy as an ambassador for the luxury Swiss watchmaker.
— who was honored by the CFDA last year with its Fashion Icon award — is joining the Richemont-owned house as its newest face.
Earlier this year at the Academy Awards, where he performed during the In Memoriam segment, Kravitz wore a black silk jumpsuit paired with one of Jaeger-LeCoultre’s classic Reverso watches, a Duoface Small Seconds, on the cream carpet. Kravitz has loved watches since he was a kid, when he first became curious about the chronograph timepieces owned by his father, tv news producer Sy Kravitz. “I think I started with my father because he had these cool watches in the ’70s that I loved to look at and hold and play with.
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