Leo Wu is expanding his ambassador role at MichaelKors with a new capsule.
SHANGHAI — Michael Kors ambassador Leo Wu is the solo star of the brand’s new Qixi campaign, featuring a range of unisex items that will launch for pre-order on Aug. 7.
“This capsule with Michael Kors was my way to give something back to my fans and to celebrate the letters that I receive every day,” Wu said. “For me, the envelope symbolizes the idea of sending goodwill and joy into the world, which is why I chose to incorporate it throughout these products. It’s all about spreading the love.”
Last year, Wu also starred in the Michael Kors Qixi campaign although it was alongside the actress Lareina Song. This year’s Qixi collection is not the only way the 20-year-old actor is expanding his role with the U.S. label.
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